Digitalisation in art

Before a man wanted to publish a book, he needed a publisher. When one wanted to be a journalist, he needed to work in some medium. When one wanted to shoot a movie, he had to work for the studio. Nowadays things are different. Today, options are available for everyone as never before. “The ongoing technological revolution has an impact comparable to the introduction of electricity on a global civilization,” says Julius Genachowski, former head of the US Federal Communications Commission, and I can only agree. Modern technology is changing our everyday life. Who has a paper map today in the car? Everything seems real-time. News, communications, information … Modern technology brings users a unique opportunity to simplify life, save time, but also expand learning. One way, thanks to its availability, can be mobile applications. Surveys show that the smartphone owns more than ¾ young people around the world. In Asia, it is even more than 83%. This gives developers the ability to reach a huge number of users. There is also the risk that useless or poorly programmed applications may become completely unaware in the flood of new and better applications. This puts high demands on what the user expects from the application.

For example, if I had to think over a small application in the gallery that would at least bring about innovation, I would have to start with what users want. I do not know typical artists or gallery visitors. I suppose artists have their own creation in the first place, which they would like to find a customer. But they often neglect their digital presentation, according to what I found, I suppose that visitors could welcome a new look at the creation of an artist. This could be the story of an image if the author tells him. Or look at the picture in the context of his work. How he changed his art-style and so on. Or if a visitor is interested in an artist, I can imagine he wants to see all his works. For example, QR code could be in the image label. A small element that would not divert attention from the art. An interested customer would be able to access this content after scanning this code on a mobile device. The story of the art he’s looking at. Story about the author. View the context in which the work created. The visitor could find out what other works the artist has created with information where they can be viewed or purchased.

The artist gains a new space to present himself and his works. Even if only two works were exhibited in the gallery, thanks to this space the visitor would get to his complete creation right now. I could imagine that the application creator could also implement a payment or booking system for works. In this way, the customer could reserve a art for a short time in an artist’s studio. And then just come and see it. It was also possible to implement advanced search in artists’ works. If each image in the database contains technical information such as a technique of creation, art, date of origin, country of origin … It would be easier for a visitor to search for works that he wants to prefer.

Another thing could be to use data from a marketing application. If a customer’s history shows what kind of art he is interested in (from his search or sales), he could target relevant advertising for other exhibitions or new works by authors.
I do not know if there is space for such a technical approach in the art. It would also require the creation of a large database of data, a collaboration of artists who often do not have to be inclined to the digital world. But it is an example of an application that could easily expand the space for art in the gallery.

By Vojtěch Benada, IT and Digitalisation Assistent of Institute